You built it. Decide what happens to it.
Whether you are planning an exit, running out of road on your own, or simply want the next ten years to be less lonely: there is a version of this that keeps your people employed and your name intact. Let us talk about which one fits.
One hour, no documents, no NDA required to begin. Most owners talk to us for a year before anything happens, and that is normal.
Six people, and you meet them
Every deal is decided by Nicolas Bobroff, our CEO. No committee behind him, and the whole company is further down this page.
Two structures, both real
Sell outright, or roll equity and keep leading. Neither one is a funnel into the other.
Confidential from call one
No NDA needed to begin, nothing circulated, and nothing that reaches your staff.
Anywhere in the US
We work remotely by design. Geography is not a barrier; client concentration might be, and we will say so early.
The squeeze on an owner-led MSP is real
You are big enough to carry a payroll, a stack of vendor contracts and a security obligation you did not sign up for in 2011, and small enough that all of it lands on you. The tooling costs the same per seat as it does for a company ten times your size. The good engineers want a career ladder you cannot build at your headcount. And the exit everyone talks about seems to require either selling to a fund that will gut it, or working until you cannot.
There is a third option, and it is not complicated: merge with someone whose team yours would actually want to join.
Who we are looking for
We would rather be specific and be wrong for you than be vague and waste a quarter of your time.
$3M–$10M
Annual revenue. Below that the deal costs more to do than it returns for either of us; above it you have other options worth exploring first.
$300K–$1.5M
Adjusted EBITDA. We will work through add-backs with you, and a messy year that had a reason is a conversation rather than a disqualification.
60%+ recurring
Contracted, monthly, predictable. Project-heavy shops are a different business and we would not do yours justice.
Anywhere in the US
We work remotely by design. Your geography is not a barrier; your client concentration might be, and we will say so early.
What we are actually acquiring, in this order
- The client contracts and the client base. Contracted, recurring revenue with relationships behind it is the asset, and everything else is judged by whether it keeps that intact.
- The reputation and market presence. A name people in your region already trust took years to build and cannot be bought anywhere else.
- The operating expertise of the founder and the team who stay. What you and your engineers know about running this book is why the first two survive the transition.
Culture still comes before the number. We can work through add-backs and a difficult year; what we cannot work through is a team that would not follow you anywhere.
Two shapes, and you pick
You hand over the wheel
We buy the business outright. You stay through a transition that is measured in months, not years, and then you are genuinely done. Some former owners take an advisory seat afterwards because they want to; nobody is required to.
Choose this if: you are ready to stop, and what you want is a clean number and a soft landing for your team.
You keep equity and keep leading
You roll a meaningful share into the combined company and keep running your operation, with our bench, tooling and back office behind you. You take money off the table now and keep a stake in what it becomes.
Choose this if: you still like the work and what you actually want is to stop doing payroll, procurement and vendor management alone.
We are not here to strip it for parts
What happens to the people is the question every owner actually asks first, usually about ten minutes after saying they are asking for a friend.
- Their roles carry over, because the plan is written around keeping the book intact and the book runs on them
- Benefits go up rather than down, since a larger group buys better healthcare than a single shop can
- The training budget you kept postponing becomes a line item, so certifications get funded
- There is a ladder from tier one to senior to specialist, and it exists on paper
- The 2am rota gets shared, so nobody is the only person who knows how the backup works
- Automation takes the drudgery and leaves the headcount, so their week shifts toward work worth doing
And your clients?
Nothing changes in the first ninety days except that more people answer the phone. We do not repaper contracts on day one, we do not force a stack migration to hit a synergy target, and we do not re-price the book to find margin. Those moves are how roll-ups lose a third of the clients they just bought, and we would rather keep them.
Where the stack does eventually converge, it converges on a standard, documented toolset that integrates without heroics, and your team is in the room for that decision.
Why an AI company is buying MSPs
If you have read anything about AI money moving into managed services, you have read the version where the buyer automates the technicians away. That reading is not paranoid: one of the loudest deals in the space was written up in exactly those terms. So it is worth saying plainly what we are doing, because from the outside the two strategies look identical and in practice they are opposites.
The arithmetic everyone in this market is facing
Managed services sells hours, and AI is deflating what an hour is worth. Every MSP owner is looking at the same problem, whether or not they have named it yet. There are only two answers to it.
You can hold revenue steady and cut people. Or you can hold the people and raise how much each of them can cover. The first is faster and it is what the press assumes we are doing. We are doing the second, and not for sentimental reasons.
The number that decides what an MSP is worth has quietly moved from revenue to endpoints per engineer. Two businesses with the same revenue are not worth the same if one covers twice the endpoints per head. Automation is how you move that number. Firing the people who hold the client relationships is how you destroy it.
So the AI layer is the reason we can pay for your business, not a reason we would shrink it. A team that gets its evenings back and keeps its clients is the asset. A team that quits in month four is a write-down.
466 deals
Up about 20% on the year before, with roughly $4.3B of disclosed value.
20–40%
The reduction reported by MSPs that have actually put automation to work, rather than bought a badge.
2×
The spread between a modern operation and a traditional one at identical revenue.
These are published market figures, not our results. We are early, and we would rather you check the market than take our word for where it is going.
Four conversations, no ambush
You control the pace throughout, and you can stop at any step without owing anyone an explanation.
A private call
An hour, no NDA required yet, no documents requested. What you want, when, and why you are thinking about it at all.
Mutual look
You see our numbers and our team; we see yours. Both directions. You are choosing a home as much as we are choosing a business.
Structure together
Shape, price and terms built in the open, with the reasoning shown. No exploding offers and no surprises in the final draft.
Transition
A written hundred-day plan covering your people, your clients and your systems, agreed before anything is signed.
Not a fund. People who pick up the phone.
You are deciding who to trust with what you built, so here are the faces rather than a logo.
Nicolas Bobroff
Decides on every deal and is on the first call. There is no committee behind him you would be waiting on.
Lisa Ivanchikova
Runs the research behind every market we look at, and the automation the rest of the team works on.
Carina Truhan
Usually the first person you hear from, and the one who will say early if this is not a fit.
Gulnar Huseinli
Keeps commitments and timelines from quietly slipping between people, which is most of what makes a hundred-day plan survive.
Vera Sotnikova
Hiring and onboarding, and the product side of what we build.
Levon Baghramyan
Builds the automation layer the argument above rests on. Endpoints per engineer is a number somebody has to actually move.
What your business is worth, and who decides
We will not print one multiple on this page, because a single number that fits every MSP is a marketing device rather than a valuation. What we can do is hand you the arithmetic. The calculator beside this runs the five inputs that actually move the price, weighted the way disclosed transactions weight them, and it shows every adjustment it makes rather than returning a number from a black box.
- Recurring share of revenue, and how contracted it actually is
- Client concentration, and what happens if the top account leaves
- Contract quality: terms, length, and whether they renew by default
- Margin, and which costs are genuinely add-backs
- How much of the business runs through you personally
Nothing is sent anywhere while you type. The number appears as you answer, and the email box below is only if you want the written version.
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What is moving your number
Confidential, and never circulated. One reply from Nicolas, not a drip campaign, and we will delete the figures on request.
Calibrated on published transaction data, not on our own deal book — median 8.9× EBITDA across 120 disclosed MSP deals at a $38.5M median size, falling to about 5× under $5M. Indicative only, and not an offer.
Where we are, honestly
You are going to check us out anyway, so here is the version that saves you the trouble.
We are early, and that cuts both ways
Intwin Tech is a Delaware C Corporation incorporated in March 2023. We are not a platform with forty acquisitions behind us, and if that is what you want, there are several and we will happily name them. What being early means in practice: you would be an early partner rather than asset number thirty-one, the terms are still genuinely negotiable, and the person deciding is the person you will be talking to.
Ask us how we are funded
Every buyer in this market is backed by someone, and how they are backed determines how patient they can afford to be with your business. Ask us directly about our capital structure, our timeline, and what happens to your rolled equity in every scenario, including the ones we would rather not have. You will get a straight answer in the first or second conversation, in writing if you want it.
Owner questions
I am not ready to sell. Is there any point in talking?
Will my name disappear?
Will my company be folded into another one?
What do deal structures actually look like?
What do you need to see from me?
How long does it take?
How confidential is this, really?
What if I talk to you and then decide not to do it?
The right conversation, at the right time
Tell us roughly where you stand and we will come back within one business day, either with a time to talk or with an honest note that we are not the right fit. Both are useful answers and you get one either way.
- One hour, and no documents needed for the first call
- No NDA required to begin, and one signed first if you prefer
- Nothing reaches your team, your clients or anyone else
- You can stop at any step without explaining yourself
Prefer to skip the form? Email info@intwin.tech or WhatsApp Nicolas on +1 (646) 642-3276.